Last Updated: Thursday, June 1, 2017

Boring Yet Important Blog Topic Starters for Your Business Website

You already put up a blog section for your business website, but you don't know where to start or what to write.

You've read somewhere that your blog post topics should be interesting and unique, and something that brings value to your readers.

While it is true that you need to craft interesting and unique blog ideas, there are some blog topic starters that may not be interesting or unique as much, but are important to be included in your blog especially if you are a service-based business.

These blog topic starters may appear boring to some as they are already frequently used. However, these boring topics will help give a boost to your business website's traffic; hence, increasing your visibility. Here are some:

1. Reasons Why You Should Hire a [Your Service]

The reasons might be already obvious to most people on why they should hire your services, but to those who are still skeptic about hiring you, this will help them give a little push to finally work with you.

It also helps your website to have a traffic boost for your particular keyword relevant to your services. For example, you are a business coach and you want to emphasize the reasons why people should hire you, or hire a business coach in a general perspective.

Example: Reasons Why You Should Hire a Business Coach

Writing this kind of post to your business website blog will help your website to get ranked for the keyword, business coach.

As long as the blog idea is reflected in your headline, feel free to create a more creative title, so that it will be more attention-grabbing. Here are some creative headlines I found on the web:

- 10 Ways Hiring a [Coach] Can Make Your Business Successful
- 7 Reasons Why Hiring a [Business Coach] Can Set You Free
- Eight Signs It's Time to Hire a [Business Coach]

If you do SEO and conduct intensive marketing, the search engines will reward your efforts and rank your blog post.

2. How to Select the Best [Your Service]

It's already the digital age, so people are looking on how to find the right services through the web. People today do their research first before availing a company's products and services. So get your chances up on appearing on search engine results by writing about this blog topic.

Usually, first-time customers don't know how to pick the right product or service that they really need. Help them solve their dilemma by writing this blog topic.

Example: How to Select the Best Pest Control Company

Creative headline variations:
- 10 Tips for Selecting the Best [Pest Control Service] That's Perfect for Your Home
- What to Look for in a [Pest Control Company]
- Choosing the Right [Pest Control Company:] The Do's and Don'ts

3. The Benefits of [Your Service]

Sometimes, your target customers are not fully aware of the benefits your products or services would bring to their lives.

To educate them more on how your business could help them, it would be better to write a blog post enumerating the countless benefits of your products or services.

Example: The Benefits of Using a CRM

Creative headline variations:

- The Top 10 Benefits of [Using a CRM] for Your Small Business
- What Is a [CRM]? The Advantages of Using One
- Discover the Major Advantages of [Using a CRM]

Have you tried writing about these common blog topic starters? Please feel free to share your thoughts!

Last Updated: Wednesday, May 3, 2017

Don't Start a Business Blog If...

There are a lot of reasons why you should have a business blog, and among these reasons are:

- boosting your website's visibility,
- helping your biz generate more leads,
- and making consumers trust your brand.

However, I suggest you NOT to start a business blog if:

- You (or anyone) don't have the time to commit writing regular posts.

A lot of business blogs become dead mainly because no one has the time to blog for it. If you yourself do not have the time to blog, or if you refuse to hire a web content writer, simply telling your staff that they're free to write anything on the company blog will mostly result to no one writing.

Your social media manager won't blog. Same goes for your graphic designer, customer support, web developer, etc. Because hey, no one wants to add another task on their plate especially if it's already full. And it's not within the job description of your staff to blog and do so.

If your target customers see that your blog is not updated, they might think that your company has already closed its doors and not doing business anymore. But in reality, it is not. So you're better off not starting a business blog.

- You just want to do it because everyone else has it.

I often see several company websites with a "Blog" navigation menu, but there's nothing in it. If you just included a Blog navigation menu just because everyone has it, but you really don't plan putting something in there, then you'd better remove it.

No one is forcing you to put up a Blog section for your company website, so you don't have to feel guilty if you don't have one.

- You only plan to steal other people's posts.

Some small business owners think that the solution for having regular posts even without hiring a web content writer is to copy other people's posts and just credit the owner.

But it's not really a magnificent solution. It's a form of stealing. If you steal other people's work, then how will your target customers ever trust you?

Starting a business blog might be tempting, but if you really don't have a well-thought plan, your company blog can make or break your biz. So don't start if you're not really sure about it.

Last Updated: Tuesday, April 18, 2017

Use This Website to Find Adjectives to Describe Things

I've discovered a wonderful web resource for us, freelance writers. It's a website called

I've been writing about product descriptions lately, so adjectives are a must to add a little punch. And then I discovered this wonderful tool.

It's so easy to use. Just type any noun on the search field and hit enter. It will then generate a list of adjectives for that noun. You can also arrange the adjective list via popularity.

This is a great tool for freelance writers who have writing projects such as creative essays, fictions, and product descriptions.

Do you know any other tool that's similar to this? Please share your thoughts on the comment box!

Last Updated: Friday, March 10, 2017

How to Revive Your Dead Company Blog

At some point, there will come a time that you won't be able to update your company blog, or any type of blog that you have. Maybe because you have so much work to do, and you can't squeeze in your blogging tasks.

I started this blog on 2015, but I had only written a total of six posts during that year. It was basically a dead blog.

But updating your company blog regularly is really important as it helps you gather leads for your business, position yourself as an authority on your niche, or it serves as a medium to connect with your target audience.

If you want to revive your dead company blog, the solution is simple. Start writing again!

Here are some points you need to consider when reviving your company blog:

Determine how many blog posts you want to write per month.

Most often, your blog ends up neglected because you don't have a goal in mind such as the number of blog posts you want to write and publish per month.

To start, you can publish one post per week, a total of four posts every month. Or if your company now has enough people to help you in your blogging tasks, you can increase the frequency, say two posts per week.

Create an editorial calendar.

Before, I frequently missed being able to craft a new blog post because I already ran out of ideas. But when I started to create an editorial calendar, and plan out what topics should I write for the month, it helped me to stick to my blogging goals. With an editorial calendar, I am now able to write the number of posts I want to publish every month.

To create an editorial calendar, allot a day or two and research for possible topics you want to write for your blog.

Check out the latest blogging trends.

If you have stopped blogging for your company blog a long time ago, chances are, your blogging style too is out of trend.

You may be using the old school blogging tricks such as keyword stuffing, too short posts, cheesy and unclassy stock photos, and so on.

For the latest blogging trends, frequently check out ProBlogger. Every month, they publish a reading roundup called "What's New in Blogging Lately?"

Check out your competitor blogs.

For you to have more grasp on what's the hottest topics in your industry, check out your competitor blogs too.

Start creating blog posts which are of similar topic. If the post worked well for your competitor, then it's also likely that it will work out well for your blog too.

Hire a freelance writer to update your company blog.

Most company blogs become dead because they don't have anyone who can be held responsible for updating the company's blog, or there aren't any sufficient employees who can write a blog.

To prevent your company blog from dying again, hire a freelance writer to help you with the extra blogging work.

Contact Lem Enrile, a freelance writer for hire, through this email address:

Last Updated: Thursday, March 2, 2017

Why Sam Hurley Is My Favorite Digital Marketer

Who is your favorite digital marketer? Is it Neil Patel? Jeff Bullas? Rand Fishkin? Or Larry Kim? They are my favorites too! Until I was able to know the name Sam Hurley.

I accidentally "discovered" him when I was following random people on Twitter. I stalked his Twitter profile because of his cool emojis on his name, and he always appears on my feed.

Some of you may not know him because he seriously doesn't have a website with a large following. (His website is still on the "Coming Soon" status.)

I was only able to know Neil Patel and the others because their articles always appear on the search engine's first page results.

But Sam Hurley? Never.

However, I got curious when Sam Hurley was included in Onalytica's top digital marketer's list despite him not having an active website. It's actually kind of odd.

In fact, Sam Hurley is second to Jeff Bullas in Onalytica's Digital Marketing 2016 Top 100 Influencers and Brands.

After several days of stalking visiting his Twitter profile, I now know the reasons why. Today, he is my favorite digital marketer because of the following:

1. Despite making it big in the digital marketing scene, Sam Hurley does not ignore his followers.

If you will comment on his Twitter posts, Sam never fails to press that heart button, or reply to any of your questions. If he ever missed one, he will post a shout-out on his profile apologizing for unreplied comments or questions.

Compared to other digital marketing influencers, Sam still takes time to talk with his followers. And for me, that's very rare.

2. Sam Hurley values relationships even from "small" people.

Let's be honest with each other. You feature or mention the names of influencers in your articles because you are hoping that they will share your articles in their social media accounts with thousands of followers, right?

But these days, even if you feature or mention the names of influencers, they wouldn't even bat an eye to your article, maybe because they're busy, or they know that you want to get advantage of their large following for your own motives.

But Sam Hurley does not think that way. He often shares articles where he's featured at, even if you're a nobody trying to reach out to him for the first time. He even shares your featured post about him several times using Buffer because he believes that the top strategy for success is building relationships.

Now, I'm not trying to write this article for Sam to share this. (I'll not even share this on Twitter, nor inform him that I featured him on this post.)

It's just that he has an awesome way of connecting with people, and I now look up to him because of that.

I hope that more people will follow suit to Sam's strategy towards success, and that is focusing on building genuine relationships, not for traffic, not for getting some link juice or such, but the heart to really connect and help people.

Last Updated: Tuesday, February 28, 2017

How to Easily Find Out Your Social Media Account's Best Posting Times

A lot of experts have shared the ideal or best posting times in every social media platform such as Facebook, Twitter and Instagram. 

However, they have also advised that you should look into the analytics of your social media pages to determine what times are really working for you. But this seems rather too technical, especially for those who are not used to deciphering the analytics of their social media accounts.

To make it easier for you, you can use Buffer to help you determine your best posting times. It is actually a social media scheduling tool that allows you to schedule posts ahead of time.

But it also has a built-in Optimal Timing Tool that calculates the best posting times for your social media profile.

To easily find out your social media account's best posting times, do the following steps:

1. Sign up in Buffer.

2. Connect your social media accounts such as Facebook, Twitter and Instagram.

Buffer lets you connect 1 account for each type of social media platform. But if you want several profiles connected, you have to avail their premium.

3. For each type of platform, schedule several posts in the morning, afternoon and evening. Or you can schedule posts that are 1 hour or 2 hours apart every day (Monday - Sunday).

This test post is necessary so that you'll be able to discover the best posting times for each day using Buffer's Optimal Timing Tool.

4. Once you have finished the week-long test post, click the "Schedule" tab, and click the "Try our Optimal Timing Tool."

5. Buffer will then prompt you to choose how many times you want to post each day. Then click "Calculate times."

6. Once you clicked "Calculate times," Buffer will show you your optimal schedule, or your best posting times.

If you use Buffer's Optimal Timing Tool, there's no need to go through deciphering your social media profile's analytics just to determine your best posting times.

Last Updated: Monday, February 27, 2017

You Are Doing SEO. You Just Don't Realize It.

seo techniques

Oftentimes, I see people hating SEO, saying that it is insignificant, and it is nothing more than a keyword-stuffed content. True. However, that is already old school. If you happen to see anyone doing that, then they are stuck from the past.

If you are one of the uninformed or misinformed SEO haters, SEO techniques don't only encompass the inclusion of your targeted keywords within your content. It is actually more than that.

And most likely, the SEO haters from all across the globe are doing SEO themselves without even realizing it. Are you one of those SEO haters who are doing the following SEO techniques?

  • Updating, upgrading and republishing of old blog posts
  • Fixing broken links in your website
  • Adding meta title, meta description and meta tags
  • Adding alt tags to images
  • Including internal and external links within your content
  • Including relevant keywords in your content 
  • Doing email outreach
  • Using YouTube and writing short descriptions about your videos
  • Publishing longer forms of content
  • Writing expert roundups
  • Blog commenting
  • Guest posting
  • Forum link building
  • Submission of website to directories
  • Creating search engine friendly permalinks

And many, many more.

So don't you say SEO means nothing if you are doing the above SEO techniques, because keyword-stuffed content is not the definition of SEO.