Last Updated: Monday, March 7, 2016

The Surprising Metrics Your Potential Customer Might Be Using in Determining the Credibility of Your Website

how to know if website is credible
Today, there are already more than a billion of websites created. Am I surprised? Well, not exactly, since almost everyone can practically create a website in just a matter of few minutes. And this makes it harder for us to determine which website is credible or not.

Since online scams are so rampant these days, people are more wary on what sites they should trust. If you have just a newly built company website, it will be more difficult for you to make people trust you and avail of your products and services.

Though you can present your potential customers with your testimonials, they may still be in doubt because it's also easy to fake a written testimonial. So these people will look for other ways on how to determine a website's credibility.

Surprising metric #1

If you're an online store and supposedly I am one of your potential customers, I would determine your credibility through your company blog.

Let's say that I am looking for an online pet store to purchase some pet food. I happened to find these two online pet stores: Global Pet Foods and ONatural Pet Foods and Treats.

Global Pet Foods sporting a link to their blog

 ONatural's missing a blog link

I don't know anything about these two stores, but after checking them out, I'd rather purchase pet food from Global Pet Foods than ONatural because Global Pet Foods has an updated blog while ONatural doesn't have one.

So why should a customer care if your company website has a blog or not? First things first, put yourself in the shoes of your customer. If you are about to purchase something online, you too, would not be reckless on clicking the purchase button. You want to know first if your chosen website is "real" to make yourself at ease. And a company website's "realness" can be seen through its updated (and dated) blog.

Global Pet Foods' most recent blog

Remember that most scam websites do not care about adding new content since that's only a heavy amount of work. Plus, their only goal is to fool someone with their easily built website. But as for genuine company websites, they focus on adding new content regularly.

Also, with an updated blog, you are giving a "hint" to your customer that your website is still on business. Sometimes, a website is still up because the owner is only waiting to finish their domain and hosting subscription. And many people could fall as victims in clicking the purchase button yet no product has ever been delivered to them.

Surprising metric #2

Aside from your company blog, your potential customer will be checking out your social media accounts such as Facebook, Twitter and Google+.

If by any chance that your website doesn't have any blog, customers can still tell if you're credible through your social media activities. If you're truly a credible company that cares for your customers, you would be updating your social media account status, or else it will create the perception that your website is already out of business.

Both Global Pet Foods and ONatural have social media icons displayed on their website. However, ONatural's social media icons are not clickable.

Global Pet Foods' clickable social media accounts

ONatural's unclickable social media accounts

I think ONatural has forgotten to include their social media links or they haven't made any account yet for their business. Just imagine how many customers will they lose just because they haven't any blog or links to their social media accounts to prove their credibility.

I'm not saying that all company websites without a blog or social media are not credible. Just take a look at Walmart. They do not have a blog, but you know that they are a legit company since they are already an established brand. But for startups or newly launched websites, having a blog and links to social media accounts are essential to get your customers' trust.