Last Updated: Tuesday, April 26, 2016

Unbelievable Blogging Statistics 2016 that Would Convince You to Start Blogging on Your Business Website


Have you read my previous post about the benefits of business blogging? If those are not enough to convince you to use blogging as a business and marketing development tool, then perhaps the following stats will help you change your mind.

I have only included the most important blogging statistics listed in different websites that would mean more to your business.

From Impactbnd.com:


1. Websites with a blog tend to have 434% more indexed pages.
2. B2B marketers that use blogs get 67% more leads than those that do not.
3. Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts.
4. Companies who blog receive 97% more links to their website.
5. 70-80% of users ignore paid ads and only focus on organic results.
6. Blogs have been rated as the 5th most trusted source for accurate online information.

From Writtent.com:


7. 81% of US online consumers trust information and advice from blogs.
8. 92% of companies who blog multiple times per day have acquired a customer from their blog.
9. 61% of U.S. online consumers have made a purchase based on recommendations from a blog.
10. 37% of marketers say blogs are the most valuable type of content marketing.
11. Once you write 21-54 blog posts, blog traffic generation increases by up to 30%.
12. Businesses that blog  ≥ 20 times/month get  5x more traffic than those who blog ≤ 4 times/month.
13. Small businesses that blog get 126% more lead growth than small businesses that do not blog.
14. Article posting (79%) and social media excluding blogs (74%) are the most popular tactics for B2B content marketers.
15. 90% of consumers find custom content useful,  78% believe that companies behind content are interested in building good relationships.

From Webbiquity.com:


16. Two out of three people read blogs at least several times a week. 45% have reached out to a blogger to inquire about a product when considering a purchase, and 84% buy products based on the content they find on blogs.
17. More than three-quarters of companies that have a blog report a positive ROI for inbound marketing, and 79% of best-in-class marketers rank blogs as the most effective marketing tactic.
18. Blog posts continue to drive traffic and generate impressions up to 700 days after they go live.


Now, are you still having second thoughts whether you should try blogging or not for your business website?

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