Last Updated: Friday, March 10, 2017

How to Revive Your Dead Company Blog

At some point, there will come a time that you won't be able to update your company blog, or any type of blog that you have. Maybe because you have so much work to do, and you can't squeeze in your blogging tasks.

I started this blog on 2015, but I had only written a total of six posts during that year. It was basically a dead blog.

But updating your company blog regularly is really important as it helps you gather leads for your business, position yourself as an authority on your niche, or it serves as a medium to connect with your target audience.

If you want to revive your dead company blog, the solution is simple. Start writing again!

Here are some points you need to consider when reviving your company blog:

Determine how many blog posts you want to write per month.

Most often, your blog ends up neglected because you don't have a goal in mind such as the number of blog posts you want to write and publish per month.

To start, you can publish one post per week, a total of four posts every month. Or if your company now has enough people to help you in your blogging tasks, you can increase the frequency, say two posts per week.

Create an editorial calendar.

Before, I frequently missed being able to craft a new blog post because I already ran out of ideas. But when I started to create an editorial calendar, and plan out what topics should I write for the month, it helped me to stick to my blogging goals. With an editorial calendar, I am now able to write the number of posts I want to publish every month.

To create an editorial calendar, allot a day or two and research for possible topics you want to write for your blog.

Check out the latest blogging trends.

If you have stopped blogging for your company blog a long time ago, chances are, your blogging style too is out of trend.

You may be using the old school blogging tricks such as keyword stuffing, too short posts, cheesy and unclassy stock photos, and so on.

For the latest blogging trends, frequently check out ProBlogger. Every month, they publish a reading roundup called "What's New in Blogging Lately?"

Check out your competitor blogs.

For you to have more grasp on what's the hottest topics in your industry, check out your competitor blogs too.

Start creating blog posts which are of similar topic. If the post worked well for your competitor, then it's also likely that it will work out well for your blog too.

Hire a freelance writer to update your company blog.

Most company blogs become dead because they don't have anyone who can be held responsible for updating the company's blog, or there aren't any sufficient employees who can write a blog.

To prevent your company blog from dying again, hire a freelance writer to help you with the extra blogging work.

Contact Lem Enrile, a freelance writer for hire, through this email address:

Last Updated: Thursday, March 2, 2017

Why Sam Hurley Is My Favorite Digital Marketer

Who is your favorite digital marketer? Is it Neil Patel? Jeff Bullas? Rand Fishkin? Or Larry Kim? They are my favorites too! Until I was able to know the name Sam Hurley.

I accidentally "discovered" him when I was following random people on Twitter. I stalked his Twitter profile because of his cool emojis on his name, and he always appears on my feed.

Some of you may not know him because he seriously doesn't have a website with a large following. (His website is still on the "Coming Soon" status.)

I was only able to know Neil Patel and the others because their articles always appear on the search engine's first page results.

But Sam Hurley? Never.

However, I got curious when Sam Hurley was included in Onalytica's top digital marketer's list despite him not having an active website. It's actually kind of odd.

In fact, Sam Hurley is second to Jeff Bullas in Onalytica's Digital Marketing 2016 Top 100 Influencers and Brands.

After several days of stalking visiting his Twitter profile, I now know the reasons why. Today, he is my favorite digital marketer because of the following:

1. Despite making it big in the digital marketing scene, Sam Hurley does not ignore his followers.

If you will comment on his Twitter posts, Sam never fails to press that heart button, or reply to any of your questions. If he ever missed one, he will post a shout-out on his profile apologizing for unreplied comments or questions.

Compared to other digital marketing influencers, Sam still takes time to talk with his followers. And for me, that's very rare.

2. Sam Hurley values relationships even from "small" people.

Let's be honest with each other. You feature or mention the names of influencers in your articles because you are hoping that they will share your articles in their social media accounts with thousands of followers, right?

But these days, even if you feature or mention the names of influencers, they wouldn't even bat an eye to your article, maybe because they're busy, or they know that you want to get advantage of their large following for your own motives.

But Sam Hurley does not think that way. He often shares articles where he's featured at, even if you're a nobody trying to reach out to him for the first time. He even shares your featured post about him several times using Buffer because he believes that the top strategy for success is building relationships.

Now, I'm not trying to write this article for Sam to share this. (I'll not even share this on Twitter, nor inform him that I featured him on this post.)

It's just that he has an awesome way of connecting with people, and I now look up to him because of that.

I hope that more people will follow suit to Sam's strategy towards success, and that is focusing on building genuine relationships, not for traffic, not for getting some link juice or such, but the heart to really connect and help people.